Law firm marketing on the internet means creating a professional brand for the organization. In today's marketplace, having a website is paramount -- but it's not enough. Blogs, Twitter accounts, firm profiles (Google, Wikipedia) and other aspects of Web 2.0, or social media, are critical to successful law firm web marketing.
Hesitancy to enter into these venues by attorneys is understandable: not only are there solicitation concerns, but the perception of professionalism must be respected and maintained.
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